Boxes of small drawstrings, packed and labelled in our studio.
The last few weeks we have been quite focused (apart from our move) on getting some new products designed and produced and it's made me think a lot again about the endless cry of "Promotion, promotion, promotion" that goes up in most of the art/craft forums whenever someone complains that their work is not selling.
Here are some of the things we've been doing to get a limited number of really good new products on to our shop this upcoming summer and autumn.
Some of these things are tedious, but others are the exciting part of design - I love doing new patterns and pictures. The point is that they are all very demanding of design, production, communication and organisational skills. But they're the very most important, central part of the work of any studio business.
Next time someone tells you about their ideas, ask them about how they will put those into production. There's a common fallacy that creativity is mostly about coming up with good ideas and then marketing them well. The reality is that ideas are easy. It's getting them designed and produced to high quality, at the right price and in a repeatable way, is the hard part.
In the end, however good your marketing, branding, public relations and customer service, you'll sink or swim on the quality of your products.
Labels: cushions, design, laptop bags, manufacturing, pillows, production, samples, shawls, wraps