The wonders of the web.  

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web-based social promiscuity is definitely the way forward. Facebook and MySpace were used with devastating effect by the Obama campaign. So, too, his own beautifully-designed website. Its organisational and money-making power were extraordinary and election-changing.

Barack Obama has become the commander-in-chief by being the social networker-in-chief. If Jack Kennedy was arguably the most telegenic presidential candidate that America has seen, then Mr Obama is surely its most web-genic.

From BBC analysis of the election



In upcoming posts I'll be saying a lot more about using the web - and using it well -for your own communications.

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