web-based social promiscuity is definitely the way forward. Facebook and MySpace were used with devastating effect by the Obama campaign. So, too, his own beautifully-designed website. Its organisational and money-making power were extraordinary and election-changing.
Barack Obama has become the commander-in-chief by being the social networker-in-chief. If Jack Kennedy was arguably the most telegenic presidential candidate that America has seen, then Mr Obama is surely its most web-genic.
In upcoming posts I'll be saying a lot more about using the web - and using it well -for your own communications.